The season 3 finale of The 4400 ends with a question: are you in favor of, or against Promicin? (To avoid spoilers, I’ll not explain what Promicin is, or why people would feel one way or the other about it).
I went to the 4400 website to see when season 4 begins, and was greeted with three choices: pro, undecided, and anti.
Each of these choices takes you to a content-rich fake website talking about the pros and cons of Promicin (promicinpower.com, promicininfo.com, and promicinterror.com, respectively). Not only do the websites look exactly as you’d expect from the groups supporting each side, but they’re complete with personal testimonials, articles, viewer-created video, and videos of politicians (in the show’s world) taking their stand.
My favorite video is a wonderful take on the famous LBJ 1964 Daisy Ad:
I guess this is all to say “Good job, USA Network. This is how to involve your viewers.”
Update (6/17/07): In preparation for the season premiere, USA has changed the 4400’s website. The whole “pro or anti” bit has been moved here.
Posted on Wednesday, June 6th, 2007 at 12:53 am. Categories: Interesting. You can follow any responses to this entry through the RSS 2.0 feed. You can also leave a response, or trackback from your own site.
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